Sunday, January 18, 2009

Meneame.net

Meneame.net offers a highly democratic environment for people to post and rate news and articles. Its platform and interface basically follows Digg and Reddit model. Since the page was released on December 2005, it has attracted surprising amount of traffic and shown a huge growth. Meneame has benefited from viral marketing.

In my point of view, Meneame could be turned into economical sound project with these two most viable business models. First, by following traditional business model, Meneame could generate revenue from selling ads banners. Meneame could also utilize its user database to do targeted advertising, or content-targeted advertising (which is pioneered by Google).

Second, Meneame could follow micropayment business model by charging small amount of subscription fees to its subscribers. Meneame has already had a great advantage from its massive user base.

If I were hired as Meneame's business development manager, I will follow the second business model to turn Meneame into economical business entity. I believe most of Meneame's subscribers are loyal and willing to pay small amount of subscription fees. As added value, various discount coupons from affiliates could be offered to attract paid subscribers.

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